あまのじゅく

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This is a draft English translation of an essay written in Japanese by Mr. Naoya Fujiwara, a Japanese economist and chairman of Aeruba, Inc. (former Fujiwara Office, Inc.) The English translation was performed by amanojuku, who is the owner of this website.

National Vision of a Newborn Japan

Construction of a Society Based on Great Collaboration

A Nation-Building wherein Difference is the Source of Strength

September 24, 2005

Naoya Fujiwara, Economist

Fujiwara Office, Inc. ^(*1)

Note by the translator:

(*1) The corporate name “Fujiwara Office, Inc.” was changed to “Aeruba, Inc.” on May 20, 2014.

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(Table of Contents)

• Chapter 1 The reality confronting Japan at the beginning of the 21st century
  • (1) Modern Japanese society, where people feel hopeless about the future
  • (2) The global ecosystem in crisis
  • (3) “Autointoxication” of the 20th-century society
  • (4) The limit of “symptomatic treatment”
• Chapter 2 What is a society without social- and environmental crises like?
  • (1) Infinite stability means fulfillment on a day-to-day basis
  • (2) The scene the last winners will see
  • (3) What are the Japanese people seeking now?
  • (4) 20th-century Japan has fully achieved “success” already
  • (5) When the definition of “success” changes
• Chapter 3  LOHAS
  • (1) Do you know the term LOHAS?
  • (2) When do we realize that a child has become an adult?
  • (3) LOHAS is a “comprehensive” change in lifestyle
  • (4) Herald of 21st-century Japanese
• Chapter 4 The characteristics of a society based on Great Collaboration
  • (1) A longing for coexistence
  • (2) Coexistence with all kinds of life
  • (3) Change in the view of life and death
  • (4) Relativization of reason
  • (5) Feeling, rather than believing
  • (6) The importance of enjoying
  • (7) Blossoming of one’s potentials
  • (8) Why is LOHAS fun?
  • (9) LOHAS enables people to take pride in themselves
  • (10) Difference is what matters
  • (11) Difference is the source of strength
  • (12) Restoration of the sense of right and wrong
  • (13) Boundless expanse of the industry base
  • (14) Economics will be rewritten
  • (15) How is value created?
  • (16) From calculation of self-interest to the sense of right and wrong
  • (17) Why did economics of socialism fail?
  • (18) Business administration, not economics
  • (19) Business administration of the 21st century
  • (20) The age of goyotashi business management
  • (21) From selecting to “tailoring”
  • (22) Goyotashi economy has already taken off
  • (23) A new education system
  • (24) Trial and error as well as appropriate stimuli
  • (25) The image of a school in the 21st century
  • (26) The political system in the 21st century
  • (27) What will become of the Japanese manufacturing industry?
• Chapter 5 How should reform and nation-building be carried out?
  • (1) The 1956 Economic White Paper
  • (2) Keyword creates the future
  • (3) Don’t fight against resistance to reform
  • (4) The importance of success examples
  • (5) The importance of bringing together the wisdom of the people
• Chapter 6 Developing the infrastructure of the Great Collaboration society
  • (1) The key points of infrastructure development
  • (2) Ten-year Plan for Restoring the Japanese Archipelago
  • (3) New “Discover Japan” ― Ten-year Plan for Establishing a Tourism-oriented Country
  • (4) Start with Soil ― Ten-year Plan for Rebuilding the Economies of Individuals
  • (5) The strength of being able to go unemployed without worry
  • (6) The need to establish a new investment bank
  • (7) What is an investment bank?
  • (8) Does Japan have the funds?
  • (9) Clash with the old regime
  • (10) A time when artists play an active role
• Chapter 7 The golden 21st century
  • (1) Vision of Japan ten years from nowNEW

To table of contents (Japanese) / 目次（日本語）へ

The original essay in Japanese can be found on the website of Aeruba, Inc. (http://aeruba.co.jp/):

http://fujiwara.aeruba.co.jp/images/services/sinseinippon_vision.pdf