This is a draft English translation of an essay written in Japanese by Mr. Naoya Fujiwara, a Japanese economist and chairman of Aeruba, Inc. (former Fujiwara Office, Inc.) The English translation has been performed by amanojuku, who is the owner of this website.
National Vision of a Newborn Japan
Construction of a Society Based on Great Collaboration
A Nation-Building wherein Difference is the Source of Strength
September 24, 2005
Naoya Fujiwara, Economist
Fujiwara Office, Inc. (*1)
Note by the translator:
(*1) The corporate name “Fujiwara Office, Inc.” was changed to “Aeruba, Inc.” on May 20, 2014.
(Table of Contents)
- Chapter 1 The reality confronting Japan at the beginning of the 21st century
- Chapter 2 What is a society without social- and environmental crises like?
- Chapter 3 LOHAS
- Chapter 4 The characteristics of a society based on Great Collaboration
- (1) A longing for coexistence
- (2) Coexistence with all kinds of life
- (3) Change in the view of life and death
- (4) Relativization of reason
- (5) Feeling, rather than believing
- (6) The importance of enjoying
- (7) Blossoming of one’s potentials
- (8) Why is LOHAS fun?
- (9) LOHAS enables people to take pride in themselves
- (10) Difference is what matters
- (11) Difference is the source of strength
- (12) Restoration of the sense of right and wrong
- (13) Boundless expanse of the industry base
- (14) Economics will be rewritten
- (15) How is value created?
- (16) From calculation of self-interest to the sense of right and wrong
- (17) Why did economics of socialism fail?
- (18) Business administration, not economics
- (19) Business administration of the 21st century
- (20) The age of goyotashi business management
- (21) From selecting to “tailoring”
- (22) Goyotashi economy has already taken off
- (23) A new education system
- (24) Trial and error as well as appropriate stimuli
- (25) The image of a school in the 21st centuryNEW
- Chapter 5
- Chapter 6
- Chapter 7
Uploaded above are the sections that have been translated so far. They are still work in progress and subject to change. Translation work for the subsequent sections is under way.
The original essay in Japanese can be found on the website of Aeruba, Inc. (http://aeruba.co.jp/):