(13) Boundless expanse of the industry base
Moreover, in terms of the industry base that supplies the products underlying LOHAS, it is marked by its boundless expanse. To repeat, LOHAS stands for Lifestyles of Health and Sustainability. As such, it has an infinite range of applications. Every industry has the potentiality to play an active role in the field of LOHAS.
The thing is, anyone, who admits and maintains that health and sustainability is right and who has the intent and ability to coexist with other people seeking LOHAS, can have a network with people leading Lifestyles of Health and Sustainability. The articles that the people leading Lifestyles of Health and Sustainability demand are those that are genuine, that are good, and that have distinctive personalities, not those that feature only cheapness, expensiveness, famousness, or large sales volumes. Ultimately, one’s sense of like and dislike, as well as one’s feelings are the key. It is a world where one’s personality is respected; and one’s personality determines the customers with which one’s business will deal.
Accordingly, organizations that fit in well with a LOHAS-based society tend to be medium-sized or small or tiny companies as well as sole proprietorships. In addition, a LOHAS-based society is a place wherein nonprofit and voluntary organizations can operate admirably as well.
This means that the industry structure, which supports LOHAS and the Great Collaboration society extending therefrom, would consist of very unique companies providing high quality, operating in a finely-meshed network, encompassing every field whether domestic or international. In my view, that is what the industry structure would eventually look like when it falls into place. In such a world, it is inconceivable that a single brand will overwhelm others. You would not be able to dominate the market by simply injecting a large sum of capital. Always in shortage would be unique ideas, skilled artisans, and experienced personnel with distinctive personality. I envisage that the industry structure would be like that.
(Date published / 公開日： 5/1/2021)
(Date last updated / 最終改訂日: 5/1/2021)