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【Great Collaboration】 Chap. 4, Sec. (5)


(5) Feeling, rather than believing

Accordingly, when a person leading a Lifestyle Of Health And Sustainability communicates his/her thought to others, that person generally would not persuade them by providing a thorough, scientific, and rational explanation. Rather, the person generally would introduce them to the first step, but leave it up to them to feel and judge by themselves whether that thought is a good or bad idea. Selection and choice based on one’s own sensibility, which naturally discerns good and bad, seems to be becoming the mode of behavior of the general public, rather than persuasion of oneself or others through a particular belief based on logic, interests, or calculation.

Of course, people are coping very rationally and cautiously with matters that are susceptible to falsity or exaggeration, such as quality labels on organic products or efficacy of dietary supplements. But that only means that they are judging whether a product fits LOHAS or not. When people make a choice among high-quality LOHAS products, they seem to do so, without hesitation, based on their own sensibility and the deflection of their feeling of like or dislike.

Placing more value on feeling than believing; that implies a principle of people’s behavior that was not “recommended” so much in the 20th century. At the same time, with respect to coexistence, it would basically be of utmost importance that a person can feel with one’s own senses that he/she is indeed living in coexistence.

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(Date published / 公開日: 3/21/2021)

(Date last updated / 最終改訂日: 3/21/2021)