(10) Difference is what matters
Thus, here emerges a key characteristic of LOHAS and the Great Collaboration society extending therefrom: difference is the source of strength.
According to conventional 20th century values, being different from others was not highly appreciated. As can be seen even without citing the example of quality control in factories, as a general rule, things that were different from others were rejected as heterogeneous. We were told that homogeneity as a group, in terms of both values and behavior, was the origin of strength. Indeed, in the 20th century, people’s goals both at work and in life were very narrowly concentrated. I think many people’s interests were focused on who gets the limited number of seats (posts) or who gets to climb the ladder to the top of the hierarchical pyramid. In other words, I believe difference meant weakness according to 20th century values.
However, as described above, in the Great Collaboration society, difference is the key to distinguish oneself from others in the first place; difference is the very expression of one’s feelings, one’s intention, and one’s characteristics. Precisely because we differ from one another, we can live in coexistence, feeling reassured, without having to scramble [for limited resources]. At the same time, living in coexistence while making the most of our diversity leads to the fulfillment of each individual’s potentiality and a greater sense of joy.
(Date published / 公開日： 4/17/2021)
(Date last updated / 最終改訂日: 4/17/2021)