(21) From selecting to “tailoring”
Goyotashi business management refers to business management wherein the seller selects, “tailors,” and offers a variety of products, considering the satisfaction of the buyer’s needs. It refers to a form of business management wherein the style of trade is more deepened to the essence than that of the traditional trade, in which the seller and buyer simply confront each other and compete for gains in a game-like fashion, through the mediation of the product and its price.
Here, if the seller is competent in a wide range of fields and therein has earned the trust of the buyer, then the seller will establish a goyotashi relationship with the buyer in a number of fields and products, thus enabling the seller to do business more extensively. Ultimately, business management will evolve into “tailoring,” rather than selecting, the optimal product for the buyer. “Tailoring” refers to preparing a product solely for the specific buyer. It not only means literally making-to-order from scratch for the specific buyer, but also encompasses arranging a special combination of products and services or making special considerations for that very buyer.
When the entire world becomes interlinked by myriads of networks of goyotashi business management, and all sorts of traded products are “tailor-made,” then the society as a whole will enter what might be called the era of goyotashi economy. Then, we should be able to establish a consumer society that is most distinctive and capable of satisfying everyone’s needs to the fullest extent.
Also, in goyotashi business management, it is far from desirable to immoderately increase the number of customers, the sales volume, or the sales amount, because increasing the number of buyers whose preferences are little known will only make it more difficult to meet their needs perfectly. Increasing the volume and amount of sales to, say, only one shot customers ― not regular customers ― destabilizes the business and reduces the chances of its evolution because, in the end, it is difficult to become deeply connected with [one shot] buyers.
Goyotashi business management is based on “tailoring.” The provision of a one-of-a-kind and distinctive product to a specified buyer, with whom the seller has established a relationship of mutual trust, forms the basis of goyotashi business management.
(Date published / 公開日： 5/26/2021)
(Date last updated / 最終改訂日: 5/26/2021)